Legal ServicesSEO + Google Ads

Chen Personal Injury Law

Location: Los Angeles, CA
Business Size: 8 attorneys
320%
Lead Increase
95
Monthly Leads
Chen Personal Injury Law

The Challenge

Chen Law was spending $8,000 per month on expensive referral services with inconsistent results. They had minimal online presence and were losing potential clients to competitors with better digital marketing. Their cost per case was extremely high, making growth difficult.

Our Solution

We implemented a comprehensive digital strategy combining SEO for long-term growth and PPC for immediate results. This included local SEO optimization, content marketing for legal topics, targeted Google Ads campaigns, landing page optimization, and reputation management.

Implementation Strategy

Complete website redesign with conversion optimization

Local SEO campaign targeting "personal injury lawyer Los Angeles"

Content marketing strategy with legal guides and case studies

Google Ads campaigns for high-intent personal injury keywords

Landing page A/B testing and conversion rate optimization

Online reputation management and review generation

The Results

320%
Lead Increase
95
Monthly Leads
280%
ROI Increase
4 months
Timeframe

Additional Performance Metrics

Organic traffic
+450%
in 6 months
Average case value
$85,000
+25%
Cost per acquisition
$950
-67%
Google rankings
Top 3
12 keywords

Growth Timeline

1

Month 1

35 leads

SEO foundation and PPC campaign launch

2

Month 2

58 leads

Content strategy implementation and ad optimization

3

Month 3

78 leads

Local SEO results and expanded ad campaigns

4

Month 4

95 leads

Full optimization and sustainable growth

"The results speak for themselves. We've reduced our marketing costs while dramatically increasing the number of qualified cases. The leads from Scale Flow convert at a much higher rate than our previous sources."
David Chen
Managing Partner, Chen Personal Injury Law

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