Johnson Plumbing Services
The Challenge
Johnson Plumbing was struggling to compete with larger plumbing companies in the Phoenix area. Despite having 15 years of experience and excellent customer reviews, they were only generating 20-25 leads per month, mostly from word-of-mouth referrals. Their previous marketing attempts with Yellow Pages and local directories were expensive and yielded poor results.
Our Solution
We developed a comprehensive Google Ads strategy focused on emergency plumbing services and high-value commercial work. Our approach included keyword research targeting urgent plumbing needs, ad scheduling for peak demand periods, location-based targeting, conversion-optimized landing pages, and call tracking integration.
Implementation Strategy
Conducted thorough keyword research focusing on emergency and commercial plumbing terms
Created targeted ad campaigns for different service categories
Designed and built high-converting landing pages for each service
Set up advanced call tracking and conversion measurement
Implemented negative keyword strategies to reduce wasted spend
Created compelling ad copy highlighting 24/7 emergency services
The Results
Additional Performance Metrics
Growth Timeline
Month 1
45 leadsCampaign setup and initial optimization
Month 2
89 leadsScaling successful campaigns and adding new keywords
Month 3
140 leadsFull optimization and expansion to new service areas
"Scale Flow completely transformed our business. We went from barely making ends meet to being booked solid for weeks in advance. The quality of leads is incredible - these are people who actually need our services and are ready to hire us immediately."
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